Despite the ongoing rainfall and a cloudy, permanently gray sky I decided not to wait much longer for a more varied lighting mood but to grab my camera and get going. After a long break I also took my reliable SIGMA 17-50mm f/2.8 EX DC OS HS lens along, which is perfect for such excursions in particular.
The Belvedere Museum in Vienna is among the most important art museums in the world. The prestigious house owns the greatest collection of Austrian art, among which there is the world’s largest collection of paintings by Gustav Klimt.
It’s quite an honor that a prestigious house like that dedicates an exhibition to a phenomenon that is so new, so far less glamorous and still, such an influence to the contemporary photography scene. I’m talking, of course, about Instagram.
The Social Media platform has like nothing before awoken so many peoples interest in photography. If all of the 95 million photos uploaded every single day are good or do even have artistic value, is something that can be argued about. Nevertheless, fact is that Instagram moved up into the world of fine art. The exhibition “Instagram Now” that is displayed in the course of the “Eyes On – Month of photography Vienna” is also proof of that. The Belvedere museum aims to have a closer look at the phenomenon Instagram and the way it influences contemporary photography.
For me, a devoted Instagram fan, it’s a must go to.
The exhibition takes place from the 20th of October till the 30th of November 2016 at the Spitzhof of the Lower Belvedere in Vienna. Admission is free.