The SIGMA Road Trip


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In the summer months in particular (from March to October, to be exact) SIGMA will be traveling a lot to many events in Germany where many photography fans come together.

With their silver Air Stream caravan which the company calls its SIGMAliner you can’t miss them. The project is a great adventure because visitors can test some products there and get useful information from professional experts. You can even borrow different products for half an hour.

Last year we also attended the “horzonte Environmental Photography Festival” in Zingst as visitors. This year, unfortunately, we couldn’t participate due to a busy schedule. But this year, SIGMA was also present at the event to show a colorful variety of products to all the visiting photographers.

For all those among you who don’t want to miss the chance to visit the SIGMAliner – it’s currently been to Berlin at the “Classic Days” . This week the SIGMAliner will move on to the “Roadrunners Race 61“ , which will take place at the Aerospace Museum Finowfurt, which is about an hour away from the German capital.

Then it continues its journey to the Kitesurf Cup in Sylt  . There the SIGMAliner will stay from June 27 to July 02 before moving on to Warnemünde from July 21 to July 23 . Then it will make a stop in Sylt again from July 26 to July 30  – at the shores of the North and the Baltic Seas SIGMA seems to have a great time. Zingst will be the next stop as the Autumn of Photography  will be celebrated there. It will take place from September 29 to October 02.

The SIGMAliner and its crew will finish their long and picturesque road trip on October 21, where they will stay at the Pirmasenser Fototage  in Rheinland-Pfalz until October 22.

So there are plenty of opportunities to test your dream lens at a dream location combined with a wonderful holiday in Northern Germany.

Enjoy!

A sea of flowers in the park as test objects for the SIGMA 24-70mm f/2.8 EX DG HSM


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Not so long ago I could hold the SIGMA 24-70mm f/2.8 lens in my hands. Of course, I couldn’t resist, grabbed it and walked right to the nearest park. The evening sun was stroking the lush green of the summer trees and the meadows and long-necked colorful flowers were blowing in the soft breeze.

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Urban Exploring instead of coffee time on Sunday


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My urge to experience some adventures and escape from our everyday lives is constantly increasing the more work I have. And that’s what I felt a couple of days ago. The sun was shining, it was one of the wonderful warm days. I grabbed my Canon 5D Mark III and the appropriate equipment of lenses for a very particular purpose – that is, for Urban Exploring.

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Photowalk with my Canon EOS 5D Mark III and the SIGMA 50mm F1.4 DG HSM | Art


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Hey guys,

Today it was time again to grab my camera in spite of the cold weather and dedicate myself to one of my absolutely favorite pastimes. Of course, I’m talking about a photo walk.

The 50mm F1.4 DG HSM | Art is a lens that’s being discussed a lot, both on fotogenerell and in all other media. Besides the 35mm Art lens there’s probably not another lens that’s as popular and so much liked and cherished as this SIGMA lens. It’s not without a reason that you can find SIGMA’s ART series in the camera bags of professionals.

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Jack Fusco


As you could read in one of my previous articles, I’m a great fan of everything related to space. Planets, stars and galaxies – all this has been fascinating me ever since and it always will. Many of my favorite photographers (no big surprise) are those focusing on taking pictures of the nocturnal sky. One of them, whose photos keep fascinating me in particular, I’d like to present you today.

The American Jack Fusco is really traveling a big deal and mainly at night because he primarily takes pictures of the starry skies. For this he climbs on mountains, waits for hours in the cold and travels to the remotest places on Earth. Many of his works have already been published in renowned magazines and newspapers and his time lapse videos have become a hit on the World Wide Web. And deservedly so, because in my opinion his photos are incredibly amazing and compelling at first sight.

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SIGMA and Awards


As this title already suggests, SIGMA’s series of awards is increasing – with the renowned TIPA Award , which was awarded this March.

In this case, the SIGMA 12-24mm f/4 DG HSM lens from the Art series, which has been awarded many times by now, received the prize as best wide-angle zoom lens. Besides that, the classic SIGMA 85mm f/1.4 DG HSM , also from the Art series, received an award as best fixed focal length.

Other than the Red Dort Award for example, which reaches far beyond the entire field of design, the TIPA Award focuses on the photo and imaging industry itself. TIPA, by the way, is the abbreviation for Technical Image Press Association. As you may already have figured out, this abbreviation indicates the cooperation between 27 different magazines edited worldwide in areas like Australia, India, Europe, South Arica, the US, Canada and Brazil. The award was created because the TIPA Magazines with their complex expertise aimed to award a renowned prize to the best products. For this reason every year the winners are selected by an expert jury consisting of the editors in a general meeting. They particularly focus on the innovation, the use of cutting-edge technologies, design, ergonomics, the practical use and the price-performance ratio of the products.

The following criteria are essential to qualify for the desired award: the TIPA membership magazines need to be informed about the announcement of new products and the product must have been introduced to large areas of the global market between 01 April of the previous year and 31 March of the current year of the award ceremony. Furthermore, product sales should have started before 30 June of the current year of the award ceremony. All those companies fulfilling these criteria are automatically nominated for the TIPA Award. Then, the products are professionally and independently tested for reviews in the magazines by the editors themselves. All it takes is a sample of the product that needs to be handed in by the corresponding company.

The location of this year’s award ceremony was Havana. It took place on 31 March 2017. We congratulate SIGMA for its achievements and this fantastic award for lenses that certainly deserve the prizes!

The SIGMA 17-50mm f/2.8 in a warm spring rain


On the fotogenerell blog, the SIGMA 17-50mm f/2.8 EX DC OS HSM lens has often received a lot of positive feedback and in my opinion it is one of SIGMA’s evergreens. And this isn’t the case for no good reason – the all-round lens from SIGMA’s promising Contemporary series guarantees what the manufacturer promises. Compared to many lenses from SIGMA’s premium class, the Art series, the lens is very compact and light, which is why I prefer packing it in as a travel companion with the other heavier lenses. To me this lens has always been more than just a good backup – it has taken many of my favorite pictures.

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A night walk with the SIGMA 24-105mm F4 DG OS HSM | Art


As some of you may already know, I belong to the persons who experience wanderlust like very ordinary emotional chaos. At almost every hour at day and at night I’d love to hop on the next plane and explore new worlds. The destination itself isn’t even important for me – the main thing is getting away.

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An espresso, sun and colorful houses


Easter, according to a recent newspaper report, is supposed to be the best season to visit Venice and its little nearby islands. “Venice… First time here?” somebody asked me. No. For another time. But this time only beautiful Venezia wasn’t enough – after the gray winter I was longing for as many colors as possible. That’s why I took the ferryboat to Burano. This island can already be seen from far away. The leaning clock tower and the colorful houses of the tiny village on the island spread their colors into the distance.

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SIGMA’s special design scores a strike at the Red Dot Award


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Obviously spring comes with a lot of success for SIGMA, about which we can all be. As announced a couple of days ago, the SIGMA sd Quattro series won the best prize at the Red Dot Award in the category Product Design: the “Red Dot: Best of the Best”. But that’s not all – the SIGMA Cine lenses also received the award “Red Dot”.

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