Once again SIGMA is causing a furor at present – as the company has just announced, the new SIGMA sd Quattro H will be available on the market as of January 2017 – in combination with a thorough software update of their home-made programs SIGMA Photo Pro 6.5 and SIGMA Capture Pro 1.3.
I’m a big fan of all kinds of photo awards and competitions and I’m always looking forward to the moment they announce the winner. There is more than one reason for my enthusiasm, but one of the main reasons is definitely, that thanks to these awards and competitions I keep discovering inspiring photo artists.
A couple of days ago, the winner of the “Amateur photographer of the year award 2016” (APOY) was announced. This competition, which is sponsored by SIGMA Imaging UK, has eight monthly rounds, from March till October. The APOY competition took place for the 19th time this year and it all started with the decision of the Amateur Photographer Magazine to showcase all the amazing photographs they received by their readers.
As all of you may certainly know already SIGMA has just extended its product range. Aiming to become more visible in the field of video technology SIGMA enters the market with a new product series of Cine lenses.
The demand for lenses processing high resolution is permanently increasing and the Japanese company is reacting to this trend. First, Sigma will release two zoom lenses for cameras with EF and E mounts. These work with 6K and 8K resolutions. In the year after more zoom lenses as well as five fixed focal lengths are assumed to follow up.
Now SIGMA wants to show the performance of these lenses in its first home-made short film!
The movie “blur” shows in a very fascinating way that humans who are deeply moved by something get inspired to take pictures. Every photo they create this way turns out as impressive as daily life itself. The short film which SIGMA has been planning for two years was produced by Yu Yamanaka with SIGMA’s new cine lenses. Those of you who’ve become curious now are invited to take a look on this website: http://www.sigma-global.com/en/about/blur/
You can see a making-of video and get a lot of insider information. Enjoy 🙂
The prize is awarded by the German Design Council, an expert for labels and design in Germany. It’s meant to represent the German design industry and supports the economy with increasing the brand value through design. There are three different categories of this renowned award – the official Gold, Winner and Special Mention labels.
SIGMA’s sd Quattro with its Foveon X3 direct image sensor technology was awarded along with the multi-functional PG-41 Power Grip and the additional EF-630 flash light system.
During the Photokina 2016, which took place in Cologne end of last month, SIGMA CEO Kazuto Yamaki was asked, among other things, what the future of home-made SIGMA cameras may look like.
The interviewer confronted Yamaki with the question if investing in cameras still makes any sense. The CEO of the rising company gave three reasons that speak for the big investment in manufacturing their own cameras, even though the company spends a lot of money on developing and constructing home-made Foveon sensors.
For lens manufacturers producing their own cameras is extremely important as with the knowledge they gain by doing so they can build better optics. Defaults and weaknesses can thus be avoided or detected and improved.
For SIGMA’s engineers the manufacturing of cameras is a great challenge which they take with a lot of passion.
As you could see in the previous blog article with all the background information on SIGMA, building cameras on his own was Michihiro Yamaki’s big dream. Michihiro Yamaki was the father of Kazuto, who now follows in his footsteps as present CEO of the company and who tries walking along the same line and realizing and expanding the same dream as his father.
By the way – photo freaks in particular love SIGMA cameras. The Foveon sensor has the great advantage of extracting color information from three different layers of which each corresponds to an RGB color. As a result, each pixel contains the complete color information. This makes the camera take very good pictures under good light conditions with a lower ISO sensitivity level in particular.
We’ve already written about this topic once – but now the time’s come! In the scene it is THE big event – the Photokina. Photographers from all around the world travel to Cologne end of September to visit the exhibition. It’s always highly anticipated because camera and lens manufacturers like to use it as a platform to announce their new products to the public for the first time. In 2008, for example, the Leica S System was announced, or at the last Photokina in 2014 the Sony Cyber-Shot DSC-RX1, a mirrorless digital compact camera with a full frame sensor, was presented, or SIGMA’s high-resolution digital cameras DP1 and DP2 Merrill with a Foveon X3 sensor.
The target groups at the Photokina are very broad as you can quickly notice on the homepage: They address pros but also young “smartphoners”. No surprise – because the presentations and discussions offered are as diverse as the numerous international exhibitors.
This year, among other things, the event covers the following focus topics: The popular photo competition BLENDE will take place where everyone can prove their abilities and talents. Besides that there will be a stronger focus on blogging, on the internet and social media as well as on video and light painting. You’ll get the chance to try out virtual reality headsets as well as 360° videos and images. Fun, thrill and a wonderful innovative experience in this branch in technology will be guaranteed to every visitor.
The Photokina takes place at the Messegelände Köln from 20 to 25 September 2016 daily from 10 am to 6 pm.
Aiming for a stronger presence in the video business, SIGMA dives into the market with a new series of cinema lenses. The optics is specifically designed for cinematography.
There’s an increasing demand for high resolution lenses and the Japanese company is reacting to this. First, Sigma will release two zoom lenses for cameras with EF and E mounts. These lenses are made for a 6K and 8K resolution. One year later some more zoom lenses and five focal lengths are said to follow up.
High Speed Zoom series:
This product line will be the first to be released on the market. To be more exact, this line will first include only two T2 constant aperture zoom lenses. In the beginning there will be a 18-35mm T2 and a 50-100mm T2. The FF zoom line is, as its name suggests, designed for the use of full frame cameras. First there will be a 24-35mm T2.2 FF.
The focal lengths of the FF High Speed Prime series that have already been announced are the following: 20 mm T1.5 FF, 24 mm T1.5 FF, 35 mm T1.5 FF, 50 mm T1.5 FF and 85 mm T1.5 FF.
So far Sigma has not published any price information.
EISA is a unique association of 50 special interest magazines from 22 European countries. This association is mainly known for its annual award.
Every year in June the editors-in-chief of all EISA member magazines come together to decide which products of the previous year have proven to be the best and therefore deserve to receive the prestigious award. There’s an award in the categories audio, video, home cinema, photography, vehicle electronics and mobile devices. The jury considers excellent products combining advanced technology, desired features, attractive design and excellent quality for this award.
Winner in the category EUROPEAN DSLR ZOOM LENS 2016-2017
The SIGMA 50-100mm F1.8 DC HSM | Art lens is a powerful telephoto zoom lens for APS-C format cameras. It combines some classic and very popular focal lengths (85mm, 105mm & 135mm) and it impresses with its versatile use. In addition the lens convinced the jury with its wide aperture, its precise noiseless and fast auto focus and its good image quality. Like all the lenses in the Art series it is a high quality product that meets the high expectations!
The SIGMA 85 1.4 Art lens is probably the most anticipated and desired lens created by this manufacturer. As perhaps all of us know, the SIGMA ART series hasa very good reputation. The Art 35 and 50 are excellent high-quality lenses which have often been awarded and are in demand worldwide. Of course we all hope that the 85mm Art will continue the success of the previous two lenses!
In 2015 rumors surfaced already about this lens coming onto the market. We all regret that these speculations haven’t turned out to be true. This year there’ve been some rumors and speculations on the release date as well. The website photorumors.com mentioned a release of the lens this August while Digicame-info.com refers to a tweet that claims the lens has been produced and is most likely to be announced at the Photokina in September this year.
Unfortunately, no official statements have been given on this so far. I can only say that for quite some time I’ve been looking forward to the release and I can hardly wait to test the 85mm 1.4!