The SIGMA Road Trip


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In the summer months in particular (from March to October, to be exact) SIGMA will be traveling a lot to many events in Germany where many photography fans come together.

With their silver Air Stream caravan which the company calls its SIGMAliner you can’t miss them. The project is a great adventure because visitors can test some products there and get useful information from professional experts. You can even borrow different products for half an hour.

Last year we also attended the “horzonte Environmental Photography Festival” in Zingst as visitors. This year, unfortunately, we couldn’t participate due to a busy schedule. But this year, SIGMA was also present at the event to show a colorful variety of products to all the visiting photographers.

For all those among you who don’t want to miss the chance to visit the SIGMAliner – it’s currently been to Berlin at the “Classic Days” . This week the SIGMAliner will move on to the “Roadrunners Race 61“ , which will take place at the Aerospace Museum Finowfurt, which is about an hour away from the German capital.

Then it continues its journey to the Kitesurf Cup in Sylt  . There the SIGMAliner will stay from June 27 to July 02 before moving on to Warnemünde from July 21 to July 23 . Then it will make a stop in Sylt again from July 26 to July 30  – at the shores of the North and the Baltic Seas SIGMA seems to have a great time. Zingst will be the next stop as the Autumn of Photography  will be celebrated there. It will take place from September 29 to October 02.

The SIGMAliner and its crew will finish their long and picturesque road trip on October 21, where they will stay at the Pirmasenser Fototage  in Rheinland-Pfalz until October 22.

So there are plenty of opportunities to test your dream lens at a dream location combined with a wonderful holiday in Northern Germany.

Enjoy!

New firmware updates for lenses


A few days ago SIGMA published new firmware updates for lenses. The four new editions are models with Canon EF and Sigma SA mounts. The updates are said to have led to improvements concerning the auto-focus as well as to a reduction of the operating noise of the shutter lamellae. Sigma has published firmware updates for four of its lenses with Canon EF and three models with Sigma SA mounts.

There are updates for the following lenses, whereas the first three have been improved for SA and EF bayonet mounts and the 24-105mm lens can be downloaded for Canon EF bayonet mounts only.

17-70mm F2.8-4 DC MACRO OS HSM 
18-200mm F3.5-6.3 DC MACRO OS HSM
18-300mm F3.5-6.3 DC MACRO OS HSM
24-105mm F4 DG OS HSM 

SIGMA promises an improved AF performance in particular in connection with the lens adapter MC-11, which I’ve already tested for you recently . In connection with Sigma’s sd Quattro cameras the speed of the auto-focus, in particular, is said to have been enhanced.

Another improvement will make all the video enthusiasts among you very happy! With Canon EF mounts, AF exactitude in the LiveView and video modes are said to have been upgraded. Besides that, the operating noise of the shutter lamellae in the video mode was reduced, which has improved the sound while recording videos.

There’s also an update available for the Adapter MC-11. It enables the use of the upgraded lenses.

You can easily find all new firmware versions on the SIGMA website under Support: http://www.sigma-global.com/en/download/lenses/firmware/

SIGMA and Awards


As this title already suggests, SIGMA’s series of awards is increasing – with the renowned TIPA Award , which was awarded this March.

In this case, the SIGMA 12-24mm f/4 DG HSM lens from the Art series, which has been awarded many times by now, received the prize as best wide-angle zoom lens. Besides that, the classic SIGMA 85mm f/1.4 DG HSM , also from the Art series, received an award as best fixed focal length.

Other than the Red Dort Award for example, which reaches far beyond the entire field of design, the TIPA Award focuses on the photo and imaging industry itself. TIPA, by the way, is the abbreviation for Technical Image Press Association. As you may already have figured out, this abbreviation indicates the cooperation between 27 different magazines edited worldwide in areas like Australia, India, Europe, South Arica, the US, Canada and Brazil. The award was created because the TIPA Magazines with their complex expertise aimed to award a renowned prize to the best products. For this reason every year the winners are selected by an expert jury consisting of the editors in a general meeting. They particularly focus on the innovation, the use of cutting-edge technologies, design, ergonomics, the practical use and the price-performance ratio of the products.

The following criteria are essential to qualify for the desired award: the TIPA membership magazines need to be informed about the announcement of new products and the product must have been introduced to large areas of the global market between 01 April of the previous year and 31 March of the current year of the award ceremony. Furthermore, product sales should have started before 30 June of the current year of the award ceremony. All those companies fulfilling these criteria are automatically nominated for the TIPA Award. Then, the products are professionally and independently tested for reviews in the magazines by the editors themselves. All it takes is a sample of the product that needs to be handed in by the corresponding company.

The location of this year’s award ceremony was Havana. It took place on 31 March 2017. We congratulate SIGMA for its achievements and this fantastic award for lenses that certainly deserve the prizes!

SIGMA’s special design scores a strike at the Red Dot Award


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Obviously spring comes with a lot of success for SIGMA, about which we can all be. As announced a couple of days ago, the SIGMA sd Quattro series won the best prize at the Red Dot Award in the category Product Design: the “Red Dot: Best of the Best”. But that’s not all – the SIGMA Cine lenses also received the award “Red Dot”.

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SIGMA NEWS – 4 new lenses


Attention guys! There’s some big news coming from SIGMA again! Only this week four new lenses were presented at this year’s CP+ in Japan. We’re happy about two fixed focal length lenses from the Art series and two zoom lenses.

SIGMA 14mm F1.8 DG HSM | Art:

This lens is the first and only F 1.8 with an ultra-wide angle. This provides photographers unforeseen new and creative prospects and, thanks to the enormous light intensity, a high resolution subject with a very shallow depth of field. The best requirements to capture some impressive subjects! This Art series lens is perfect for landscape and architecture photography as well as for astrophotography.

SIGMA 24-70mm F2.8 DG OS HSM | Art:

Also new is this popular lens. A fixed focal length range of 24-70mm makes it an absolute all-rounder! This lens masters travel and documentary photography as well as portrait and wildlife photography.

SIGMA 100-400mm F5-6.3 DG OS HSM | Contemporary:

The SIGMA 100-400mm F5-6.3 DG OS HSM is the only lens among the four newcomers that’s not part of the Art but of the Contemporary series. According to the description this lens convinces with a good optical performance and with a very compact build quality. This ensures that the ultra-telephoto lens can produce top quality pictures and due to its light design it can be a fantastic companion for every sort of adventure.

SIGMA 135mm F1.8 DG HSM | Art:

Another very promising newcomer from Sigma is the SIGMA 135mm F1.8 DG HSM | Art. With a light intensity of F1.8 this lens perfectly matches SIGMA’s Art series. It is said to convince with an excellent photo quality for the entire image field and it sets new standards for comparable telephoto lenses. When producing this lens manufacturers specifically focused on reducing longitudinal chromatic aberration in order to guarantee impressive bokeh. All this makes the lens ideal for wildlife, travel and portrait photography.

SIGMA searching for structure – Contest


SIGMA Germany has started this sunny week with a call on Facebook. Those of you who submit their nicest and most special favorite photo of a structure until this Monday, 20 Feb 2017, 6:00 p.m., can win even twice: According to the advertisement every photo will be published on the Facebook page and can be seen there many, many times. On the other hand the best photo will be awarded a great prize – the SIGMA 18-300mm f/3.5-6.3 DC Macro OS HSM Contemporary lens.

Here you can learn more about your prize made of glass.
By the way, you won’t find a lot of inspiration on the internet only. If you focus more on this topic, you’ll discover the most beautiful structures even in your everyday routine, on the street, while taking a walk in the city or in nature and even within your own four walls. So open your eyes and your lens cap – and shoot!

Here you can check the official call: https://www.facebook.com/SIGMAFoto/photos/a.112233122161079.17004.112043995513325/1377935508924161/?type=3&theater

A chance I surely don’t want to miss – and I hope neither do you! 😉 I wish you all good luck!

 

The SIGMA product list nicely presented


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During my online search for a new lens I’ve recently come across an interesting function on the SIGMA website which I hadn’t discovered yet. Also taking the risk that you’ve paid more attention and already browsed the site extensively, I’d like to tell you about it in today’s article as it is a great help when you want to get more information about a particular lens or when you’re unsure about which lens to use for particular needs in photography.

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