SIGMA NEWS – 4 new lenses


Attention guys! There’s some big news coming from SIGMA again! Only this week four new lenses were presented at this year’s CP+ in Japan. We’re happy about two fixed focal length lenses from the Art series and two zoom lenses.

SIGMA 14mm F1.8 DG HSM | Art:

This lens is the first and only F 1.8 with an ultra-wide angle. This provides photographers unforeseen new and creative prospects and, thanks to the enormous light intensity, a high resolution subject with a very shallow depth of field. The best requirements to capture some impressive subjects! This Art series lens is perfect for landscape and architecture photography as well as for astrophotography.

SIGMA 24-70mm F2.8 DG OS HSM | Art:

Also new is this popular lens. A fixed focal length range of 24-70mm makes it an absolute all-rounder! This lens masters travel and documentary photography as well as portrait and wildlife photography.

SIGMA 100-400mm F5-6.3 DG OS HSM | Contemporary:

The SIGMA 100-400mm F5-6.3 DG OS HSM is the only lens among the four newcomers that’s not part of the Art but of the Contemporary series. According to the description this lens convinces with a good optical performance and with a very compact build quality. This ensures that the ultra-telephoto lens can produce top quality pictures and due to its light design it can be a fantastic companion for every sort of adventure.

SIGMA 135mm F1.8 DG HSM | Art:

Another very promising newcomer from Sigma is the SIGMA 135mm F1.8 DG HSM | Art. With a light intensity of F1.8 this lens perfectly matches SIGMA’s Art series. It is said to convince with an excellent photo quality for the entire image field and it sets new standards for comparable telephoto lenses. When producing this lens manufacturers specifically focused on reducing longitudinal chromatic aberration in order to guarantee impressive bokeh. All this makes the lens ideal for wildlife, travel and portrait photography.

SIGMA searching for structure – Contest


SIGMA Germany has started this sunny week with a call on Facebook. Those of you who submit their nicest and most special favorite photo of a structure until this Monday, 20 Feb 2017, 6:00 p.m., can win even twice: According to the advertisement every photo will be published on the Facebook page and can be seen there many, many times. On the other hand the best photo will be awarded a great prize – the SIGMA 18-300mm f/3.5-6.3 DC Macro OS HSM Contemporary lens.

Here you can learn more about your prize made of glass.
By the way, you won’t find a lot of inspiration on the internet only. If you focus more on this topic, you’ll discover the most beautiful structures even in your everyday routine, on the street, while taking a walk in the city or in nature and even within your own four walls. So open your eyes and your lens cap – and shoot!

Here you can check the official call: https://www.facebook.com/SIGMAFoto/photos/a.112233122161079.17004.112043995513325/1377935508924161/?type=3&theater

A chance I surely don’t want to miss – and I hope neither do you! 😉 I wish you all good luck!

 

The SIGMA product list nicely presented


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During my online search for a new lens I’ve recently come across an interesting function on the SIGMA website which I hadn’t discovered yet. Also taking the risk that you’ve paid more attention and already browsed the site extensively, I’d like to tell you about it in today’s article as it is a great help when you want to get more information about a particular lens or when you’re unsure about which lens to use for particular needs in photography.

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APOY 2016 – Penny Halsall is the winner


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Photo by: Stuart Stevenson

I’m a big fan of all kinds of photo awards and competitions and I’m always looking forward to the moment they announce the winner. There is more than one reason for my enthusiasm, but one of the main reasons is definitely, that thanks to these awards and competitions I keep discovering inspiring photo artists.

A couple of days ago, the winner of the “Amateur photographer of the year award 2016” (APOY) was announced. This competition, which is sponsored by SIGMA Imaging UK, has eight monthly rounds, from March till October. The APOY competition took place for the 19th time this year and it all started with the decision of the Amateur Photographer Magazine to showcase all the amazing photographs they received by their readers.

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SIGMA presents its first short films


As all of you may certainly know already SIGMA has just extended its product range. Aiming to become more visible in the field of video technology SIGMA enters the market with a new product series of Cine lenses.

The demand for lenses processing high resolution is permanently increasing and the Japanese company is reacting to this trend. First, Sigma will release two zoom lenses for cameras with EF and E mounts. These work with 6K and 8K resolutions. In the year after more zoom lenses as well as five fixed focal lengths are assumed to follow up.

Now SIGMA wants to show the performance of these lenses in its first home-made short film!

The movie “blur” shows in a very fascinating way that humans who are deeply moved by something get inspired to take pictures. Every photo they create this way turns out as impressive as daily life itself. The short film which SIGMA has been planning for two years was produced by Yu Yamanaka with SIGMA’s new cine lenses. Those of you who’ve become curious now are invited to take a look on this website: http://www.sigma-global.com/en/about/blur/

You can see a making-of video and get a lot of insider information. Enjoy 🙂

The SIGMA sd Quattro is the big winner!


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The sd Quattro is the Award winner of the German Design Award 2017

Last week SIGMA published some very good news – the mirrorless SIGMA sd Quattro  has received the German Design Award 2017  in the category Entertainment with a Special Mention.

The prize is awarded by the German Design Council, an expert for labels and design in Germany. It’s meant to represent the German design industry and supports the economy with increasing the brand value through design. There are three different categories of this renowned award – the official Gold, Winner and Special Mention labels.

SIGMA’s sd Quattro with its Foveon X3 direct image sensor technology was awarded along with the multi-functional PG-41 Power Grip and the additional EF-630 flash light system.

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Interview with Kazuto Yamaki on the future of home-made SIGMA cameras


During the Photokina 2016, which took place in Cologne end of last month, SIGMA CEO Kazuto Yamaki was asked, among other things, what the future of home-made SIGMA cameras may look like.

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The interviewer confronted Yamaki with the question if investing in cameras still makes any sense. The CEO of the rising company gave three reasons that speak for the big investment in manufacturing their own cameras, even though the company spends a lot of money on developing and constructing home-made Foveon sensors.

 

  1. For lens manufacturers producing their own cameras is extremely important as with the knowledge they gain by doing so they can build better optics. Defaults and weaknesses can thus be avoided or detected and improved.

 

  1. For SIGMA’s engineers the manufacturing of cameras is a great challenge which they take with a lot of passion.

 

  1. As you could see in the previous blog article with all the background information on SIGMA, building cameras on his own was Michihiro Yamaki’s big dream. Michihiro Yamaki was the father of Kazuto, who now follows in his footsteps as present CEO of the company and who tries walking along the same line and realizing and expanding the same dream as his father.

 

By the way – photo freaks in particular love SIGMA cameras. The Foveon sensor has the great advantage of extracting color information from three different layers of which each corresponds to an RGB color. As a result, each pixel contains the complete color information. This makes the camera take very good pictures under good light conditions with a lower ISO sensitivity level in particular.

 

You can listen to the complete interview here:

https://www.youtube.com/watch?v=REOn9I_36LI

 

 

 

 

SIGMA News -SIGMA announces three new lenses at the Photokina


SIGMA makes its fans happy – the Japanese camera and lens manufacturer announces three new lenses at the Photokina, which is currently taking place in Cologne.

 A new lens for the SIGMA Sports series

SIGMA 500mm f/4 DG OS HSM: the SIGMA Sports series (S) adds another top model! According to the manufacturer it will be available with SIGMA, Canon and Nikon bayonets.

It can be used on full frame cameras.

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