Surveillance, big data and the Transparent Man – keywords that have been popping up very often in the media in recent years.
They are often accompanied by articles on Facebook, Google & co who keep observing all our moves and collecting data in order to make profits in the best possible way. Names like NSA and Edward Snowden are also known to most of us and do not really make us feel that good.
The Hasselblad Foundation International Award in Photography is a renowned photography prize that is awarded every year for extraordinary performances. The award, which is considered to be the most significant in photography worldwide, is organized by the Hasselblad Foundation and worth about 100,000 €.
The list of award winners includes big names such as Henri Cartier-Bresson (1982), Irving Penn (1985) and Cindy Sherman (1999). This year the famous award was given to Dutch photographer Rineke Dijkstra.
The guessing on the “Game Changer” that had been announced by Hasselblad has been taken out for a week now – the cat is out of the bag. And it’s a big cat which many photographers have been hoping for. The new X1D-50c is a mirrorless system camera with a medium-format sensor, measuring 44×33 millimeters with 50 megapixels. The great technology was packed into a compact body and weighs about 800 grams.
The X1D was announced at a presentation by Hasselblad CEO Perry Oosting. He said that with the camera Victor Hasselblad’s long-cherished wish has come true as he had already planned building a handy, compact and robust camera for wildlife photographers at the beginning of his career.
The astonishment of photographers was enormous, as Hasselblad presented the “Stellar” in July 2013 – a Sony RX100 with slightly modified design, included wooden handle and three times more expensive than the original one. Maybe the rebranding-strategy would have been more successful if the RX100 Mk II (introduced one month prior to that) was taken as basis for the “Stellar”, instead of the rather “outdated” Mk I.
Or perhaps not. It seems like “Blad” did not have any more success with “Lunar”, a pimped NEX-7, and “HV”, a re-labeled A99, as well. Ennoblement of mass-produced cameras in order to make them look more exclusive and way more expensive, appears like a marketing strategy contradicting common sense ;).