Product photography – what’s better?

Today we’ll compare two different SIGMA top lenses and three different focal lengths. We shall examine diverse aspects regarding technology and aesthetic features while focusing on product photography.

Lens 1: SIGMA 35mm f/1.4 DG HSM; Focal length: 35mm

Lens 2: SIGMA 24-70mm f/2.8 EX DG HSM; Focal length: 24mm und 70mm

Comparing the two lenses is pretty much unfair. The SIGMA 35mm f/1.4 is a fixed focal length from the Art series, a celebrated lens that creates extremely brilliant photos and achieves top scores in many reviews. The other lens is a functional, compact and popular all-round lens – the SIGMA 24-70mm f/2.8 with an open aperture of 2.8, less light-intense but an extremely practical zoom lens, for instance used for traveling.

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Photography basics – part 6 – focal lengths and their suitability


When you read photography forums – especially the sub-forums containing buying tips – you notice straight away that many users ask the “best lenses for …” question. Beginners seem to struggle determining what focal length, in millimeters, is good for what application. Only when you know the right focal length for your needs, you can then google for specific models and reviews.


 (Weitwinkel = wide angle, Normalobjektiv = standard focal length, Teleobjektiv = telephoto)


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