Obviously spring comes with a lot of success for SIGMA, about which we can all be. As announced a couple of days ago, the SIGMA sd Quattro series won the best prize at the Red Dot Award in the category Product Design: the “Red Dot: Best of the Best”. But that’s not all – the SIGMA Cine lenses also received the award “Red Dot”.
Ever since Fuji originally introduced its X100, I’ve noticed more and more cameras with similar pseudo-retro designs. Initially, I was amazed with this “back to the roots” movement, I have nothing against buttons and thumb wheels for the most important settings, quite the contrary. Quick access to the most important settings is desirable, and there’s nothing faster than pushing a button or turning a wheel. Now that perceived every second camera comes in retro-design, whether it makes sense or not, it slowly but surely annoys me. I’ve realized how silly this old design is for modern, fully featured cameras. Especially if you try to make it even more “retro” than the old, analogue SLRs and rangefinders were.