My grandmother always thought it was a sin to throw away bread. Every slice should be eaten up, since there are people suffering from starvation who would gratefully take any bite. Still today, I am trying to abide by this rule. Unfortunately, people get used to good times too quickly and thus treat commodities irresponsibly that would be dearly missed in times of need. Klaus Pichler’s project “One Third” addresses this wasteful use of food in our (largely Western) world.
One third of all food is being discarded every day. In other words, if two people shopped and ate more responsibly, there would be enough food left to nourish a third person at no extra charge – that really is something to think about. The Austrian is not the first photographer to address the topic of food scarcity. What makes One Third so special, in my opinion, is the use of an entirely different approach from what we are used to. So far, the consequences in third world countries, most notably, have been thematised. Instead of taking pictures of starving people, Klaus puts spoiled foodstuffs on a pedestal and illuminates them beautifully, just as if they were something to be proud of. This contradiction, which is almost disgusting, is what vests his photos with power.